Author Archives: Lisa Trager

Digital Touchpoints Map

Courtesy: Alex Flagg.

Next week, I’ll be presenting at Intelligent Content Life Sciences & Healthcare Conference in San Francisco on the topic of Planning for a Unified  Multichannel Strategy. In preparation for the event, I have immersed myself into researching how this sector is approaching and embracing multichannel strategy.

A Recap of Convey UX

Convey UX 2014

Credit: Joe Welinske, Convey UX 2014

While 700 thousand revelers took to the streets of Seattle last week to celebrate the unprecedented win of the Seahawks, 300 dedicated UX people were huddled in the Hyatt Olive 8, listening to the first day of speakers at Convey UX.

Why Blog?

DeChirico_The Profit_1915

The Profit by Giorgio de Chirico. 1915
Museum of Modern Art, New York, USA

I’ve been procrastinating for years… Even though I help Fortune 100 companies develop the content strategy and user experience design for major branded and nonbranded websites, it’s been years since I had my own site up.  I am in fact the proverbial cobbler whose children go without shoes.